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What is the Flipkart Startup Accelerator Program

What is the Flipkart Startup Accelerator Program (Latest Guide)

Flipkart, India’s leading e-commerce platform, announced a startup accelerator program to boost the growth of innovative tech-based startups. This new program provides select startups with mentorship, access to capital and resources, and other perks to help them succeed in the highly competitive Indian market. This article is a guide to what is the Flipkart Startup Accelerator program.

What is the accelerator Programme?

Accelerators provide focused, time-limited business support to cohorts of startups with the goal of getting them to invest faster than traditional incubators. It’s a program that gives start-ups access to mentoring, investors, and other support to help them become stable, self-sufficient businesses. Accelerator programs can last from two to six months. The aim is for the company to establish a strong position to gain a share of its target market and be ready to act on its own.

What is an e-commerce accelerator?

E-commerce accelerators are service providers that specialize in selling third-party products online. Modern e-commerce accelerators focus on managing marketplaces like Amazon and Direct to Consumers (DTC/D2C). Such accelerators also focus on the day-to-day operations, logistics, marketing, and promotion of products in the digital space. Some accelerators pre-purchase inventory and become de facto distributors in certain regions and platforms. This model is appealing to brands because they don’t have to be involved in the day-to-day operations of an e-commerce website or marketplace.

What is the Flipkart startup accelerator program?

E-commerce company Flipkart has announced the progress of its flagship startup acceleration program, Flipkart Leap. This is to identify broader and more relevant market opportunities for select startups. After successfully completing the program’s first cohort, Flipkart Leap is now evolving into its two new programs, Flipkart Leap Ahead (FLA) and his Flipkart Leap Innovation Network (FLIN).

These two programs (FLA and FLIN) are designed to meet the dynamic needs of startups in various stages. We support start-ups with insight, mentoring, and funding as needed to help scale and build disruptive innovations. With the launch of these programs, the startup ecosystem has access to an end-to-end partnership with Flipkart throughout its growth phase.

Flipkart Leap Ahead invests in innovative seed-stage startups with disruptive business models at the forefront of various sectors and in Flipkart Group’s priority areas. The program attracts cross-industry startups with a broad focus on fintech, supply chain, logistics, SaaS (with a focus on consumer tech), alternative commerce, B2B, social, health tech, agritech, and edtech. they are intended to identify.

The Flipkart Leap Innovation Network program is designed to allow a broad group of startups to connect with their Flipkart product and tech teams. The Flipkart Leap Innovation Network looks at a broad pool of mature startups with viable products that solve cross-cutting problems. These include rethinking supply chains, building retail technology, accelerating digital commerce, the future of fashion, and redefining the customer experience. A select group of startups also have the opportunity to pilot projects and form commercial partnerships with Flipkart.

How do I choose a startup accelerator?

To choose a startup accelerator take a look at the below points:

  1. If you’ve got a startup and some change, you’re probably thinking about an accelerator to scale your business. But how do you choose the right program from over 100 programs?  First, we need to understand what an accelerator is and what it is not. 
  1. Accelerators are neither incubators nor venture capital firms. Accelerators are short-term programs (typically 3-6 months) that provide mentoring, resources, and a small amount of seed funding in exchange for equity in the business. The best way to choose an accelerator is to start with a goal. What would you like to achieve in the next 3-6 months?
  1. Want to grow your team? Do you want to launch your product? Entering new markets? Recognizing your goals can help you narrow down your options.
  1. If you’re looking to launch a product, look for initiatives that have a proven track record of helping startups bring their products to market.
  1. Don’t overlook the position of the accelerator. Do you want to live in a big city or in a small town? Do you want to live in a place with lots of other startups or in a quieter place?
  1. Most importantly, choose the right accelerator for your business. There is no one-size-fits-all solution, so research your options and find the right program.

What are the types of accelerators?

There are three types of startup accelerator programs: Pre-seed, seed, and post-seed.


The Pre-Seed Accelerator provides funding and resources to early-stage startups that have not yet raised external funding. These programs last 3-6 months, culminating in a demo day where the startup pitches itself to a group of investors. Pre-seed accelerators are the least competitive, but also the least amount of money and resources. Pre-seed accelerators are a good choice if you’re just starting out.


The Seed Accelerator is designed for startups that have already raised a small amount of seed funding and want to grow their business. These programs last 12 months and end on a demo date. Seed accelerators are more competitive, but offer more funding and resources.


The Post-Seed Accelerator is for startups that have already completed their Series A funding round and want to grow their business further. These programs last 12-18 months and have no set demo date. Post-seed accelerators are focused on helping startups reach specific milestones to prepare for future funding rounds. Post-seed accelerators are the most competitive but offer the most funding and resources. Post-seed accelerators may be a better option if you are raising a lot of money.

What is a Honeywell accelerator?

Honeywell Startup Accelerator is Honeywell’s global business accelerator for startups to develop, test, and scale cutting-edge technology solutions/MVOs shaping the future of the aviation industry.

A startup can access Business ability, Lab infrastructure, Verification by industry experts, Potential scale-up opportunities beyond aerospace, and Paid opportunities for pilots to work with our aerospace department.

The Honeywell Smart City Accelerator program is designed to help cities plan for the future and fund what they call “transformation initiatives.” Honeywell is working with five of his cities in the United States to help with smart city strategic planning.

Cities are Cleveland, Louisville, Kentucky, Kansas City, Missouri, San Diego, Waterloo, and Iowa. Through the Smart City Accelerator, each city receives technical support from Honeywell and the Accelerator to create a smart city roadmap.

Each Strategic Plan brings together stakeholders, sets priorities, and follows the plan to improve the quality of life of residents in areas such as climate change resilience, public safety, operational efficiency, and better service delivery. Identify high-impact overarching initiatives. Cities are also assisted period federal funding to support the implementation of identified projects.

What is the difference between startup incubators and accelerators?

 Points of difference between startup incubators and accelerators:

Startup IncubatorsStartup Accelerators
Incubators are often independent but may be affiliated with venture capitalists, funds, or universitiesAccelerators are funded by existing companies
Incubators are focused on stimulating innovation (incubating disruptive ideas)Accelerators aim to accelerate and expand your business
Incubators are long-term, often lasting years, but are more permanentAccelerators have a well-defined duration of a few months
Incubators focus on larger numbers and are less selectiveIncumbents often get small stakes in startups or scale-ups 
Incubators focus on creating an environment for co-creation.Accelerators have a much more structured program than incubators and try to have some coordination between startups

What is the difference between an accelerator and VC?

Points of difference between an accelerator and Venture Capital:

AcceleratorVenture Capital
Accelerators focus on education, networking, coworking spaces, mentoring, and fundraisingVenture Capital helps build businesses from the ground up, often providing hands-on support in everything from marketing to logistics, technology, talent, and more
Accelerators offer programs that run for a limited period (usually 3-6 months), culminating in a pitch her demonstration to investors and subsequent closing Venture Capital doesn’t have a fixed program length. Because Complex is stage oriented, it has a fixed program length
Accelerators often end up holding 2-10% of their equity and often have a program fee that they recover from their investment to cover overheadVenture Capital charge a cash fee on top of their equity position to help each startup make a much larger resource commitment, and some get more equity in exchange for cash
Accelerators work with post-product companies and early-revenue technology companies to accelerate entry into the seed stageVenture Capital starts a company from scratch and brings it to (at least) the seed stage. Many support the concept from idea to exit
Most accelerators require in-person attendance during the program to work with the rest of the stackVenture Capital doesn’t need this and tends to be more open to remote operators

FAQ- What is the Flipkart Startup Accelerator Program

1. Who started the Leap startup Program?

Flipkart started the Leap startup program.

2. What is an accelerator on Amazon?

Amazon Accelerator enables manufacturers to launch their brands and innovative products exclusively on Amazon, providing a path to becoming an Amazon Private Brand Supplier.

3. What is Launchpad accelerator?

Launchpad Accelerators support growth-stage startups with customized technology solutions, products, and leadership. They provide passionate young entrepreneurs with the knowledge, tools, and support they need to quickly turn their ideas into viable startups.

Wrapping Up

So now you know What is the Flipkart Startup Accelerator program. Funding, mentoring, and networking opportunities can greatly increase a startup’s chances of success, but joining an accelerator is an important business decision and should be treated as such. Choosing the right accelerator for the right reasons can make a big difference in your startup’s journey, so carefully review the unique products and networks that different programs grant access to.

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